Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


Success factors in a real case in the history of medicine

True ingredients of a real success case in the history of medicine: In 1985, Dr. Ben Carson performed the world's first hemispherectomy, and in 1987, the first separation of conjoined twins.

TV show host

Even in the simplest decisions, we have to consider a whole number of influential factors. A number of management models were created over the years, in order to limit the complexity of the interactions in making a choice.

Who decides?

People often get discouraged in difficulties, especially when they feel that they cannot directly influence events. This happens when they focus on things out of themselves, things they can’t control.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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